It’s not fruit on a Friday. That’s the line Emma Newlands comes back to, writes James Lumley.

Wellbeing, she says, can’t be an add-on. It has to be stitched into the culture of a firm – into its office design, billable hour targets, its trauma response playbook and even its architecture. “It’s not just about cholesterol and yoga mats,” she says. “It’s about sustainable performance.”

Emma is the Health and Wellbeing Manager at Brodies, the UK law firm that quietly wants to become a blueprint for the industry. And she’s got the data to prove it. “We started with a firm-wide MOT – blood pressure, cholesterol, everything – and built our wellbeing strategy from the results,” she says. “Most firms start with a blank sheet of paper. We didn’t.”

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