While mental health support for fee-earners has long been on the radar, many business development and marketing teams still face high pressure with little protection. A growing number of firms are learning that real change comes from culture, not quick fixes, as James Lumley discovers.
Traditionally, fee-earners have been given the lion’s share of support when it comes to mental health because they are perceived to be the ones who make the money. But what about the marketers, the comms teams and the business development (BD) professionals tasked with building profiles, managing crises, making the whole machine look effortless, and, bluntly, winning clients? Are they included in the wellbeing revolution, or quietly burning out while the free fruit bowl sits untouched?
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