Senior marketers at top-tier firms have historically been unsure how to choose which reports, articles or insights to promote and how to identify which content might be harming their brand.
Other marketers have commented that measuring ROI from thought leadership activity is both difficult and frustrating.
Thought Leadership IntelligenceSM is a transformative new service developed jointly by PM Forum and Managing Partners’ Forum. It is poised to bring clarity, structure and objectivity to how professional firms assess, enhance and act upon their thought leadership activities.
In this report, we unpack the key takeaways from the recent launch webinar and explore why this new solution matters.
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