John de Forte takes a sideways look at the world of professional services marketing. This issue: what the new government’s agenda means for professional firms and their marketing teams.
It has often been said that Labour governments tend to be good for the professional services sector. This is because policy usually errs in the direction of higher regulation. With more regulation comes extra complexity, and a greater need for organisations and individuals to seek advice from experts. The other factor which tends to intensify demand for professional services is uncertainty. Indeed, one of the main reasons clients use professional advisers is to reduce the uncertainties and risks of doing business.
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