All marketing, business development and communications specialists working in professional services firms provide coaching and training.
Whether it is something we do consciously or not, we will be there helping colleagues to better network, use LinkedIn more effectively, prepare for a press interview, pitch or client meeting and so much more.
It is something we are expected to do and, for the most part, we do it well. But there is a fine line professional services marketers must walk.
Marketers are enormously talented, bringing much-needed skills and disciplines to our firms. We are respected and trusted to shape the firms in which we work. But, for many of us, we are not trained as coaches. If we overstretch the mark, we risk our credibility. And without that, ours will always be an uphill struggle.
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