Professional services firms are undergoing a profound change. There is a collective shift of consciousness with firms making genuine attempts to do business better.

Firms are exploring their purpose, defining what was once simple CSR activity into responsible business strategies. Others are adopting a more radical approach seeking B Corp accreditation.

Cynics might respond by calling out greenwashing, but that would be a mistake. Firms are addressing more than their environmental impact, tackling the thornier issues of governance and social impact. And so they should.

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