A global pandemic hitting at the same time as a tech revolution has made the last five years a pretty wild ride for most of us, not least professional services marketers. So, what do the next five years hold and what will the marketing and business development team of tomorrow look like? James Lumley finds out.
To understand where professional services marketing is going we need to remind ourselves where it came from.
And the answer, at its simplest, is, says Kim Tasso, a consultant at RedStarKim, absolutely nowhere, not that long ago.
“Twenty-odd years ago, professional services firms weren’t even allowed to market,” she points out.
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