London – Wednesday 8 March – in person meeting
Member-only (guest pass on request)
No cost to attend – Included in membership dues
The Champions of Thought Leadership, Man Bites Dog, take on the Masters of Content Leadership, Digital Whiskey, in a grudge match that aims to settle the debate around whether professional services firms can and should create cutting-edge ‘thought leadership’ or whether marketers in the sector should instead focus on getting less challenging ‘expert content’ in front of the right people.
Claire Mason of Man Bites Dog argues that professional services firms will be defined by the visionary thinking they share. Controversially, Mat Morrison of Digital Whiskey recently claimed that professional services firms are structurally incapable of generating genuine thought leadership and instead marketers should aim to produce what Mat describes as ‘expert content’.
So the fight is on!
This light-hearted, face-to-face event will involve contributions from both sides, with a panel of judges and plenty of audience participation, so please come along ready to join in and get involved! After the event, there will be an opportunity for networking with peers and fight participants.
We hope you can join us.
