Icarus tries to persuade school leavers that a career in marketing could be for them.
In my last dispatch, I explained that thanks to my managing partner’s roving eye for a fashionable cause, I had yet again found myself in a tight spot. Readers may recall that MP had decided that we needed to do more about ESG. I’m not sure he knows what those letters stand for, but it won’t have occurred to him that Erroneous and Senseless Gestures fit the bill quite nicely.
Anyway, MP’s plan is social outreach. He has ordained that our people should visit schools in the more socially deprived areas of the city to give leavers the low-down on careers within the profession.
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