Sponsorship demands creativity in activation to ensure marketing and BD messages hit home, says Gareth Willmer.
As Cambridge Tech Week returned with the theme ‘Seizing the AI Advantage’, PEM was proud to be a sponsor. Supporting the event was about more than raising our profile. It reflected who we are as a firm, our relationship with technology and our ongoing commitment to Cambridge’s thriving business community.
The week brought together entrepreneurs, academics, investors and business leaders for talks, networking and collaboration. A genuine meeting place for ideas, showcasing the innovation flowing from Cambridge’s ecosystem.
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