The PM Forum’s much-anticipated annual conference (26 September) will give delegates the opportunity to explore, understand and discuss the future of professional services marketing. Keith Hardie speaks to the conference keynote Eleanor Winton providing a preview of what delegates can expect.
An hour talking to Eleanor Winton – strategic foresight and innovation specialist and author of The Disruption Game Plan – is a mind-expanding tour of the major global mega-trends of our time and how they connect in a practical way to professional services strategy. It was also a chance for me, after nearly 20 years in the sector, to rethink the role professional services marketers can play in addressing the most pressing challenges our industries face.
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