Hybrid working is here to stay. But what are the pros and cons of hybrid working for marketing
and business development professionals, asks Bernard Savage, and how can firms make it work?
Hybrid working wasn’t a thing when Elvis Costello wrote the song Welcome To The Working Week but it is something that we understand today.
For marketing and business development (BD) professionals, whose roles hinge on creativity, collaboration and relationship building, hybrid working presents both unique opportunities and challenges.
Pros of hybrid working
Flexibility for staff
Hybrid working provides unparalleled flexibility, allowing employees to tailor schedules to personal and professional needs.For marketing and BD professionals who often juggle multiple priorities, this can enhance productivity
