Greg Tilse explains how leading professional services firms use real-time feedback to sell smarter and grow faster.
Selling professional services has traditionally involved asking prospective clients to take a leap of faith. But leading firms are changing the game. Instead of relying on promises, they are systematically building trust, equipping partners and business development (BD) teams with objective, verifiable evidence of expertise and service excellence.
Why does this matter? Clients today are more open than ever to switching providers, and service commoditisation continues to accelerate sharply as AI irreversibly transforms the professional services landscape.
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