From The Body Shop to the Magic Circle, James Harkness explains what good internal communications look like and the challenges communicators will face.
Good internal communication is evident when people understand how their day-to-day work contributes to the firm’s goals. It’s called the Kennedy moment. When in 1962 Kennedy visited NASA for the first time, he asked a janitor carrying a broom what he did, to be told “I’m helping put a man on the moon.”
Now this is easier said than done when strategies, vision and values often seem to be ten a penny, change constantly and, for many employees, are more like corporate wallpaper than relevant to the work they do. Connecting people with what your firm’s plans are is not an easy task.
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