Too busy for business development? That, says Bernard Savage, misses the point.
In the bustling realm of professional services, the notion of ‘being too busy for business development’ can be a tempting rationale. Amidst the flurry of client demands and operational complexities, it’s easy for firms to prioritise immediate tasks over long-term strategic endeavours.
However, such a perspective overlooks the indispensable role that business development plays in fostering resilience, growth and sustainability within professional practices.
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