A late comer to internal communications, Tom Lee is now a passionate convert. He explains how it underpins marketing and business development at Fenwick Elliott.
I was a late convert to internal comms. It always struck me as a less-glamorous relation to press coverage, strategies, pitches and events. It seemed dull and simplistic in comparison.
Reader, how wrong I was. The more I get the gist of being a BD person, the more I see how fundamental internal comms are to the entire operation.
Why? Because good BD needs a team culture behind it in order to thrive. You know it instinctively when you’re in a group that has it; you sense its absence the moment it’s not there. It’s the enthusiasm to get involved in activity above and beyond the day-to-day work, it’s a can-do attitude, the new names on your guest list, the pitch team who appear to know and like one another.
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