The way professional services firms respond to pitches and tenders is broken. Mark Bilson explains how ikaun helped global firms Arup and GHD fix this business development bottleneck.
Too many firms still evaluate technology through a 1990s procurement lens: issue an RFP, pick the feature-richest vendor and spend the next 18 months configuring for every hypothetical scenario. These waterfall-style deployments are slow, costly and frequently fail – not because the tech is flawed, but because the deployment model is.
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