Marketing and business development teams should be the referral engine in their firms. Matt Skipper and Charlotte Harrison explain how.
Every professional services firm has it.
That quiet but steady stream of work which comes not from direct marketing or cold outreach, but from someone who knows someone. That could be a trusted accountant, former colleague or client who moved firms. These intermediaries and referrers, both external and internal, are often one of a firm’s main sources of opportunities and new work.
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