Marketing and business development teams are playing a stronger role in lateral partner hires, says Samantha Roberts.
The remit of marketing and BD professionals in professional services firms is changing. Whilst demonstrating a return on investment on budget spend remains paramount, their scope is now wider, influence has grown and firms’ expectations have risen in step.
This is particularly true with lateral partner recruitment. As firms invest significantly in this area to drive strategic growth, marketing and BD teams are proving essential to the success of lateral hires’ integration. They are actively supporting onboarding, market positioning, client targeting and integrating the partner into the firm’s brand and culture.
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