Daniel Kondras shares five career tips for 2026.
The number of marketing and business development (BD) roles in professional services has fluctuated significantly, with the current market cautiously stabilising.
Firms are still hiring but selectively, with a clear message that every new role must prove its commercial value. Marketing & BD teams need to show clear ROI and demonstrate closer alignment with fee-earning priorities. Budgets are loosening slightly, with growth in targeted investments such as digital, data and client-relationship tools, rather than headcount.
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