In July 2023, IBB Law introduced a dynamic rebrand. One year on, Jo Cunningham, Head of Marketing & Business Development at IBB Law, and Brand Remedy’s Richard Silberman discuss its impact.
For over a decade, IBB Law had deliberated on updating its visual identity. Following its merger with Owen White on 1 January 2023, the firm finally found the perfect moment to embrace a fresh brand identity. Brand Remedy has been a trusted partner of the firm for more than a decade, previously working with IBB Law on its vision, mission and values. As part of this rebranding effort, the firm’s working group revisited those vision, mission and values and unanimously agreed that whilst they still reflect what makes IBB Law unique, they were not captured in its brand
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