AI is redefining search, says Dan Hodges.
Over the last 22 years, we have helped professional services firms succeed online.
In that time, digital trends have shifted constantly, but the rise of generative search engine optimisation (GEO) and AI search marks a real step change. We continually test emerging tactics to understand what works for firms, and this article shares our early observations. These are working views, not fixed conclusions, and will evolve as the landscape develops.
