Most firms are collecting client feedback. Few are turning it into revenue. Tyna Adediran at Kreston Pedabo in Nigeria explains how the Kreston Global network turns insight into revenue.
Professional services firms pour significant resources into marketing and business development, yet the richest growth intelligence available to them is rarely found in a campaign or a pitch deck. It lives in the voices of existing clients, and most firms are barely scratching the surface of what that intelligence could do for them.
This is something we explored at the recent Kreston Global Marketing Conference, and it is a challenge we keep returning to: how do we move from passively collecting client feedback to actively converting it into commercial growth?
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