Why brand and sales don’t always play nicely together, and what we can do about it – Fireside chat

Brand (marketing) and sales (business development) often struggle to work in true partnership. They operate with different metrics, different time horizons, and sometimes seemingly contradictory goals. Marketing focuses on long term brand equity, awareness and nurturing the funnel, while business development is driven by short term targets and more pressure to find opportunities quickly.

When these teams aren’t aligned, frustration builds, silos deepen and the blame game begins.

So, what can you do about it and how do you create genuine collaboration that strengthens opportunity generation and enhances the client experience?

Join us for a practical session full of insights, tools and actionable tips to help marketing and business development work together with clarity, cohesion, and shared purpose.