Unlocking growth: How Marketing & BD teams drive value

As Marketing & BD professionals, our role centres on helping frontline advisers add value to client relationships.

Yet how much time do we devote to considering the extent that our marketing activities are adding value across the firm, and where we could add more value?

A consistent theme from the Forum’s Annual Marketing Benchmark and the quarterly Sector Trends Tracker from the Managing Partners’ Forum is that marketing is viewed by leadership teams as integral to the strategic process given its significant impact on business growth.

Much as marketers would like to be recognised as integral contributors to business strategy, turning this into a reality is an ongoing challenge, especially for those in more junior roles.

Please join your peers for an insightful session and learn some practical steps that any marketer can take to become that much-coveted “Trusted Adviser” to their firm.