Home Events - PM Forum Online To what extent are local and global marketing trends in alignment?

To what extent are local and global marketing trends in alignment?

The PM Forum has been conducting an influential global Marketing Benchmark since 2011.

Each iteration has a theme as well as tracker data:

  • The theme for 2024 was how firms are looking to use Gen AI tools within their marketing functions and wider operations.

  • Tracker data includes growth prospects and the implications for marketing budgets; and planned marketing activities to achieve business priorities or neutralise the impact of external constraints on growth.

The meeting will start with a briefing on the Benchmark findings from Alastair Beddow, followed by discussion with a panel of local marketing leaders.

The panel will be exploring the extent that local trends in key areas such as marketing budgets and salaries; Gen AI; and nurturing the talent pipeline are in alignment with the global trends evidenced by the Benchmark.

We hope that you can join your peers for this important meeting.

Book now

Date

May 07 2024
Expired!

Time

18:00 - 19:00

Location

Online
Category

Organizer

Dubai
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