To what extent are local and global marketing trends in alignment?

The PM Forum has been conducting an influential global Marketing Benchmark since 2011.

Each iteration has a theme as well as tracker data:

• The theme for 2024 was how firms are looking to use Gen AI tools within their marketing functions and wider operations.

• Tracker data includes growth prospects and the implications for marketing budgets; and planned marketing activities to achieve business priorities or neutralise the impact of external constraints on growth.

The meeting will start with a briefing on the Benchmark findings from Alastair Beddow, followed by discussion with a panel of local marketing leaders.

The panel will be exploring the extent that local trends in key areas such as marketing budgets and salaries; Gen AI; and nurturing the talent pipeline are in alignment with the global trends evidenced by the Benchmark.

We hope that you can join your peers for this important meeting.