The science of story telling
Storytelling is an age-old art that has connected people since the dawn of humanity. While oral and written narratives continue to be important, today’s digital age demands a fresh approach to cut through the noise. This is where the science of storytelling comes in.
In this masterclass, Claire Mason, CEO of Man Bites Dog, and Ally Sharpe, Divisional Director at Man Bites Dog, will explore how professional services marketing and business development can leverage the power of data-driven thought leadership to achieve strategic impact. We will examine:
- How stories, well told, can teach, inspire and mobilise change.
- Why proprietary data matters and how to build it.
- How to identify the right story for your firm and your clients.
We hope you can join us!
Book Now!Speakers
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Claire MasonCEO & Founder, Man Bites DogClaire has twenty-five years of experience leading global strategic marcomms programmes. She and her team create signature campaigns for the professional and financial services firms shaping the future of business.
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Ally SharpeDivisional Director, Man Bites DogAlly is a values-driven strategic marketing and communications professional with over twenty-five years of experience. She has spent most of her career working in and for a variety of professional services firms.
