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The science of story telling

Storytelling is an age-old art that has connected people since the dawn of humanity. While oral and written narratives continue to be important, today’s digital age demands a fresh approach to cut through the noise. This is where the science of storytelling comes in.

In this masterclass, Claire Mason, CEO of Man Bites Dog, and Ally Sharpe, Divisional Director at Man Bites Dog, will explore how professional services marketing and business development can leverage the power of data-driven thought leadership to achieve strategic impact. We will examine:

  • How stories, well told, can teach, inspire and mobilise change.
  • Why proprietary data matters and how to build it.
  • How to identify the right story for your firm and your clients.

We hope you can join us!

Book Now!


Nov 15 2023


09:30 - 10:30

Local Time

  • Timezone: America/New_York
  • Date: Nov 15 2023
  • Time: 04:30 - 05:30




South East


  • Claire Mason
    Claire Mason
    CEO & Founder, Man Bites Dog

    Claire has twenty-five years of experience leading global strategic marcomms programmes. She and her team create signature campaigns for the professional and financial services firms shaping the future of business.

  • Ally Sharpe
    Ally Sharpe
    Divisional Director, Man Bites Dog

    Ally is a values-driven strategic marketing and communications professional with over twenty-five years of experience. She has spent most of her career working in and for a variety of professional services firms.

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