Social media best practice

Taking full advantage of social media involves clear goals, engaging content, consistent branding and effective planning.

This workshop offers delegates the opportunity to learn new skills, share experiences and develop practical approaches.

Topics covered include:

Introduction to Modern Social Media Strategies
  • (Open discussion) Trends and Challenges: Discussing the evolving landscape of social media
  • Beyond vanity metrics and understanding social media data: Understanding meaningful engagement and impact
  • Setting realistic objectives: Aligning social media goals with business objectives
Branding on Social Media: Corporate and Personal
  • The power of branding: Understanding the impact of branding on social media
  • Corporate brand identity: Strategies for crafting and maintaining a consistent brand voice and image
  • Personal branding: Importance for professionals, aligning personal and corporate brands
  • Synergy between personal and corporate branding: How they complement each other and enhance overall impact
Effective Planning and Tools
  • Efficiency Tools: Introducing tools for scheduling, automation and management
  • Social media monitoring: Techniques for tracking brand mentions and relevant conversations
  • Analytics and measurement: Understanding key metrics to evaluate success
Content Creation and Curation
  • Crafting engaging content: Tips for creating compelling, shareable content
  • Curating Content: Best practices for sourcing and sharing content
  • Visual storytelling: Using images, videos and written content effectively
Q&A and Interactive Discussion
  • Open Forum: Addressing participant questions and sharing experiences
  • Group Discussion: Applying these practices in various business contexts

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Cancellations/Substitutions

Due to the restricted number of places, refundable cancellations are only accepted up to one month prior to the workshop or within three working days of an invoice being issued that is dated within a month of the workshop date. A cancellation fee of £50 + VAT will be incurred per person. Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.

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Date

Nov 14 2024

Time

09:30 - 13:00

Local Time

  • Timezone: America/New_York
  • Date: Nov 14 2024
  • Time: 04:30 - 08:00

Cost

£270.00

Labels

Intermediate

Location

Online

Organizer

PM Forum

Speaker

  • Chloe Christine
    Chloe Christine
    TBD Marketing

    Chloe is brilliant at delving into the heart of website data, social media data, SEO and pay-per-click data – taking them apart and crunching them to provide clients with richly detailed information on how their various digital presences are performing, and how to improve these. She is also the founder of her own digital marketing agency.

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