PM Forum Festive Charity Event – Apply your marketing skills to support a worthy cause!

For our final event of the year, we are once again calling on members to share their expertise and knowhow to help this year’s charity Simon on the Streets with its key marketing and business challenges.

Previously, PM Forum members have come together to support charities that do really important work in our communities, including Dementia UK, Go Beyond and The Childhood Trust. Our ideas have made a real impact on their strategies, activities and success.

During the session, Simon on the Streets will share some key strategic challenges they want to grapple with. Attendees will be split into teams to brainstorm one objective each, along with a representative from Simon on the Streets. The key areas for development are:

·        Marketing Planning:  Simon on the Streets would like assistance in reviewing their marketing strategy for the year ahead to be able to better budget and achieve their objectives
·        Campaigns: Simon on the Streets is trying to create a unique awareness campaign that curates and responds to reactive news but can also create viral moments (like the Macmillan Coffee Morning, Sober October or Movember)
·        Fundraising:  Simon on the Streets are interested to hear ideas on how to plan events that utilise both their online and offline presence.

If you only attend one PM Forum event this year, make sure it is this one! We look forward to you joining us to share your expertise for a great cause.