PM Forum Canada: CMO Roundtable series 2026

In this first PM Forum Canada CMO Roundtable of 2026, we’ll explore how to design the marketing and client development function our firms need today, and for the decade ahead.

The role of the CMO (whether titled Chief Marketing, Chief Client, Chief Strategy, Chief Growth or Chief Everything Officer…) has expanded well beyond marketing, communications and reputation management, to encompass firm strategy, client growth, lateral integration, strategic alliances, pricing, succession planning, technology and innovation, operations and more.

We invite heads of marketing and business development in professional services firms to join us for open and honest dialogue on how our organizational structures, roles and reporting lines need to evolve to reflect this growing mandate, and how CMOs can position their teams as true drivers of growth and value.