Measuring return on marketing investment (ROI)

In today’s tough economic climate, marketing and BD teams face constant pressure to prove their value. With budgets under scrutiny and every pound of spend questioned, how do you measure the return on your investment – both in time and money?

If you’re caught up in day-to-day delivery with little time to step back and show impact, this webinar is for you. We’ll explore why marketing is essential to business success and how it can be repositioned from a support function to a strategic growth partner.

You’ll learn which metrics matter most, how to measure what really counts, and how to demonstrate the often-elusive ROI. We’ll also look at how to engage your Managing Partner and Finance Director so they view marketing and BD as essential in achieving firm-wide goals.

Led by Rachael Wheatley – an experienced consultant, fractional CMO, and former in-house marketing director – this session will give you practical ways to improve your impact. Join your peers to learn how to demonstrate the real value marketing and BD can bring to your firm.