The two biggest challenges on social media in 2024 are:
the move to personal-first social media for lawyers, partners and the leadership (and the stats to encourage them to do so); and
demonstrating ROI on social in terms of hard metrics (£), not vanity metrics
In this session, Simon and Chloe will draw on TBD’s recent reports into Top 100 law firm leaders, and the top 100 UK Legal voices on LinkedIn, as well as research into the power of firm, media and personal posts to lay out how marketers need to pivot over the course of this year. Issues to be covered include:
Perhaps it’s time to close the corporate channel to posts if they haven’t first been used on a personal account?
How can I measure social success (and what are the barriers to me doing so)?
How do I use a social media maturity model to know who to support and how on their social media training?
I look forward to seeing you at this in person meeting.
