Marketing’s new secret weapon

Marketing professionals who bring credible, research-backed insights to strategic discussions gain influence and drive better business outcomes.
This practical, evidence-driven session – the most popular webinar organised by PM Forum’s strategic partner ICON APAC in recent years – explores a new frontier of client intelligence, usually referred to as client proxies or synthetic data.

You don’t need me to tell you that marketers face a persistent challenge in obtaining the honest, unfiltered client feedback needed to create compelling positioning and justify premium pricing.

Join the session with Sydney-based Steven Lewis and you’ll discover how AI can shift your firm’s marketing from educated guesses to evidence-based recommendations that are based on data and candid insights that would be expensive (and often impossible) to gather with traditional research.

Topics to be covered include:
· Building synthetic personas that represent genuine client perspectives
· Running large-scale surveys without client fatigue
· Testing positioning strategies with synthetic client segments
· Validating service development concepts before market launch
· Generating competitive intelligence through synthetic client interviews
· Supporting partner strategy sessions with data-backed client insights

A recent Marketing Week headline declared that synthetic data is “as good as real.”
Join this important session to discover your new secret weapon!