Marketing to Gen Z

Generation Z (aged between 11 and 26, and colloquially known as “zoomers”) are those who do not know life without the internet.

With 62% of Gen Z indicating they have either started or intend to start their own business, and more than half of this age group being recruitment targets, professional services firms cannot afford to ignore their preferred communication channels.

This can seem a daunting task. However, figuring out how to ‘get down with the kids’ and make your marketing and recruitment click with a younger crowd is easier than you think.

Join Jo Edwards to find out how to effectively market to Gen Z as she explores different marketing channels and new ways of engaging with the younger generation. You’ll be equipped with an action plan and practical takeaways.

As baby boomers retire, it’s important to think about how to attract Gen Z  before starting to worry about the next Gen on the block. ALPHA….

We do hope you can join your peers.