Mapping the Client Journey in Professional Services

Client journey mapping has been rising on the agenda in professional services for the past few years, but precious few firms have so far grasped the nettle. Done well, client journey mapping can be transformative in revealing hidden pain points and unlocking excellence in client experience.

We’re delighted to be joined by Sophia Exintaris, a seasoned professional in user experience, service blueprinting and innovation who will share how MBD teams can lead the way in bringing this topic to the table.

Using visuals, real life stories, and practical walkthroughs of as-is and future-state mapping, Sophia will demonstrate how to drive strategic change – whilst managing business as usual. She will share key methodologies such as the Minimal Viable Map and Parallel Thinking, how MBD professionals can share client journey mapping concepts with colleagues to drive service enhancements, and how cross-functional collaboration can accelerate results.

A must-attend for MBD, business services and legal teams seeking to elevate the client experience.

Hope you can join your peers.