Justify Your Budget: The Real Case for Advertising

Two outspoken advocates in favour of advertising by professional services firms are coming together—not to sell, but to scrutinise.

In this webinar, they’ll explore what they’ve learned, where they disagree, and why advertising still matters. No fan worship. No sales deck. Just a rigorous, good-faith debate.

The arguments against advertising will be presented in a strong and reasonable way —and then they’ll do their best to answer those arguments.

If you’ve ever had to justify a brand campaign, question a campaign plan, or defend your marketing budget, this one’s for you.

Hope you can join your peers.