If AI Can’t Distinguish You From Competitors, Neither Can Your Prospects

AI has quietly taken over the top of your marketing funnel, and most firms haven’t noticed. While teams are still obsessing over keywords, clients are asking ChatGPT, Claude and Perplexity for advice and expecting straight answers, not links. If your firm isn’t appearing in those answers, you’re invisible at the very moment decisions are being shaped.

In this session, Nick Condon and Joel Goodman will walk you through the uncomfortable truth: the battle for discoverability has moved beyond your website, and your content strategy hasn’t. Yet.

You’ll learn how leading professional services firms are preparing for AI-first search, how to structure content so generative engines actually understand and use it, and how to build intelligent, conversational search on your own platforms so clients get the answers they want – directly from you.

This isn’t hand-waving futurism. It’s a practical, actionable roadmap for ensuring your expertise surfaces everywhere your clients are now looking.

If you’re serious about online visibility in the next 12 months, this is the session you can’t afford to skip.