Hype-free AI: moving from exploration to adoption in 2024
The current vacuum in events for professional services marketers in our region means travelling to London for the great events organised by PM Forum – see Guide opposite.
So, to fill the vacuum, we have been working with Forum HQ to form a committee to organise local events that bring together sector marketers who either work for a local firm or have their homes in the region. We welcome new members to the committee.
Given the lack of existing networks, we thought it best to launch the new region with an in-person meeting on getting the most from Generative AI. Most of us have now experienced its power with many now exploring how it can better deliver comms, marketing and BD activity.
However, beyond being amazed by the technology, how should we adapt our approach to work to get the most from these magic new tools?
Hear from a marketing and communications leader about how he is thinking about this transformative new technology, as we discuss what the future looks like for marketing, business development and communications now we all have a team of personal assistants at our disposal.
Please share this invite with local colleagues or contacts you think may be interested in attending. The usual member-only attend policy has been waived for this launch event.
Hope to see you on 20 March.Book now
Ben LeeSenior Communications Manager, Bidwells
Ben has been working with Generative AI since early 2022, determined to focus on the art of the possible. Having seen a few technological shifts in a 20-year career as a journalist, public affairs consultant and PR professional, Ben quickly recognised this one as the most seismic.
So, when ChatGPT landed in late 2022 his team were already using GenAI tools every day. Since then, Ben has been focused on helping lead AI adoption at Bidwells and speaks regularly on the topic.