How to tie in your marketing strategy with commercial objectives

Marketers know how a good marketing strategy helps a firm grow – but does everyone else in the business?

With so many conflicting demands, distractions and opinions, how can you focus on the end goal of making sure your firm is set up from growth?

And it’s not just enough to do the job. Like it or not, part of marketing in professional services is convincing others that a) it’s worth doing at all and b) demonstrating that it actually works.

To shed some light on the subject, we’ve enlisted the help of two experienced marketers who’ve worked in some of the largest and fastest-growing firms in the UK. They’ll provide real insight from having walked this path many times before and learned the lessons along the way. Expect war stories, practical tips… and maybe even a few laughs.