How ESG can drive meaningful change and elevate your brand

PM Forum will be hosting an event for the first time in Norwich when we will hear from Surjit Deuer and  Sholto Lindsay-Smith.

In the first talk, Sholto will share top line findings from a new survey that examines the perspectives of clients, graduates and those working in private practice. Drawing on insights from Industry’s survey, the session will cover:

• What do we mean by branding?
• How important is branding anyway?
• What makes a strong brand and what matters most to our different stakeholders
• How important is ESG in building brand reputation?

This will be followed by an engaging and practical session with Surj, the former Head of Business Development and now an integral part of the ESG team at Mills & Reeve.

In this session, Surj will delve into how Mills & Reeve are integrating ESG into their overall purpose and strategic priorities, and the critical role of the marketing and BD team in supporting the firm’s ESG strategy.

Surj will share some practical steps on:

• The pivotal role of marketing and BD in elevating ESG impact
• Crafting a compelling and authentic ESG story while avoiding greenwashing

We will end the session with Q&A with both speakers.