Hands on guide to SEO

Introduction to SEO and Its Importance
  • What is SEO? An overview of Search Engine Optimisation
  • Why SEO Matters: Understanding its impact on digital marketing and online visibility
  • Key SEO Concepts: Introduction to terms like SERP, organic traffic, keywords, etc.
Understanding KPIs and SEO Metrics
  • Defining Key Performance Indicators: What KPIs are and why they’re crucial in SEO
  • Important SEO Metrics: Explaining metrics like click-through rate, bounce rate, backlinks, etc.
  • Setting Realistic Goals: How to set achievable SEO objectives
Introduction to Google Analytics 4 (GA4) and Google Search Console (GSC)
  • Basics of GA4 and GSC: Overview and differences between the two tools
  • Setting up GA4 and GSC: Step-by-step guide on how to get started
  • Navigating and understanding the Dashboards: Key features and reports to focus on
Content Strategy in SEO: Beyond Just Blogs
  • The role of content in SEO: An overview of how content impacts SEO
  • Blogs and their limitations: Discussing why blogs are not a one-size-fits-all solution. Misconceptions about blogs as the sole driver of SEO success
  • The importance of content variety (videos, podcasts, infographics etc.).
  • Quality vs. Quantity: Creating valuable content that serves user intent
  • Integrating Blogs with other content types: How to use blogs as part of a broader content strategy
Comprehensive Keyword Strategy and On-Page SEO
  • Keyword research fundamentals:
    • Understanding the importance of keyword research
    • Identifying seed and secondary keywords for each page
    • Using tools for keyword research and analysis
  • Creating a Keyword Plan:
    • How to strategically plan keywords for different pages
    • Balancing broad, specific, long-tail, and short-tail keywords
    • Understanding user intent and matching content to search queries
  • On-Page SEO Optimization:
    • Optimising Page Titles and Meta Data: Crafting effective titles and descriptions that incorporate target keywords
    • Effective use of headings (H1, H2, etc.): Structuring content with proper heading tags for better readability and SEO
    • Content Optimization: Ensuring content aligns with targeted keywords, maintaining quality and relevance
    • Internal linking strategies: Using internal links to enhance SEO and user navigation
  • Technical aspects of On-Page SEO:
    • Site Structure and Navigation: Creating a user- and SEO-friendly website architecture
    • Mobile Optimization: Importance of responsive design for SEO.
    • Page Speed and Performance: Tools and techniques to improve website loading times
    • Ensuring crawl ability and Indexability: Making sure search engines can effectively access and index your pages


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Due to the restricted number of places, refundable cancellations are only accepted up to one month prior to the workshop or within three working days of an invoice being issued that is dated within a month of the workshop date. A cancellation fee of £50 + VAT will be incurred per person. Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.

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Jun 25 2024


09:30 - 13:00

Local Time

  • Timezone: America/New_York
  • Date: Jun 25 2024
  • Time: 04:30 - 08:00








PM Forum


  • Chloe Christine
    Chloe Christine
    TBD Marketing

    Chloe is brilliant at delving into the heart of website data, social media data, SEO and pay-per-click data – taking them apart and crunching them to provide clients with richly detailed information on how their various digital presences are performing, and how to improve these. She is also the founder of her own digital marketing agency.

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