Generative AI – Going Beyond the Content…

ChatGPT took the world by storm last year and has presented big opportunities for Marketers. In this session, Alastair Banks will take us through the history of AI and the dos and don’ts of generative AI within Marketing.

He will also cover actionable prompt creation, specifically for Marketers, helping us to become more efficient and creative. You will hear how to use prompts to help you create client personas, work on your marketing budgets and even help you make business cases to your Board.
If like many you’re someone who has dabbled in the tools, this will be a chance to learn in greater depth what’s possible right now and what’s round the corner. Not one to miss!