Our local committee is delighted to invite you to the PM Forum’s spring 2024 online briefing for marketers across professional services.
The webinar is divided into two engaging segments to help everyone identify actionable insights:
Presentation and Q&A on the findings of the Forum’s well-established and highly regarded 224 International Marketing Benchmark from
Alastair Beddow, Managing Director of Meridian West, to share the current trends, challenges and opportunities in professional services marketing globally.
The theme for 2024 was how firms are looking to use Gen AI tools within their marketing functions and wider operations.
Tracker data includes growth prospects and the implications for marketing budgets; and planned marketing activities to achieve business priorities or neutralise the impact of external constraints on growth.
Panel discussion on future-proofing your marketing function
Marketing leaders from the Canadian professional services community will discuss the global trends and how they relate to the Canadian market, and delve into crucial topics such as leveraging AI, upskilling, nurturing the talent pipeline, and ensuring resilience in the marketing function through strategy.
Please RSVP (button below) to secure your spot. Guests are welcome!
