From Relationships to Revenue: How Top Firms Use Client Feedback for Sales

Many firms treat client listening as a way to spot operational problems, but not as a lever for growth. The most successful firms are using client feedback to deepen relationships, increase loyalty and generate new revenue opportunities.

In this interactive session, Graham Archbold, Founder of Chorus Insight, will share benchmark data from dozens of professional services firms along with insights taken from hundreds of interviews with c-suite buyers.

You’ll discover the tactical tweaks that make an outsized difference to service experience, what really drives client loyalty and what helps unlock cross-selling barriers.

Expect to challenge your assumptions in a practical, lively session and come away with ideas to improve your firm’s market orientation, relationship management and growth strategies.

The session is perfect for marketers who want to get closer to the real drivers of client loyalty and growth, as well as play a more strategic role in their firm’s success.