From Keywords to Conversations: Marketing Strategies for AI Search

Search is changing fast.

AI overviews, tools like ChatGPT and conversational search are reshaping how potential clients discover and evaluate firms online. Traditional keyword-led SEO is no longer the whole story.

In this webinar, we’re delighted to be joined by Joe Caley, Search Lead at Optix Solutions, to explore what this shift means for marketers in our sector and how to respond strategically.

In this session, Joe will cover:

• How AI-powered search is changing online visibility for professional services brands

• What firms can do now to remain discoverable

• Why brand, authority and content are becoming critical in an AI-driven search landscape

• Practical steps to stay ahead as client search behaviour evolves