Engagement, buy in and stakeholder management
As marketers and business developers in a professional service firm, every day we need to manage our stakeholders and achieve buy-in to ideas and projects. This online workshop explores the challenges, shares best practice and provides insights and tools into how to engage stakeholders and achieve buy-in on a day-to-day basis and throughout strategic projects and operational implementation.
Introduction and aims (Exercise)
What is stakeholder management and buy-in?
Strategic: Managing and engaging stakeholders
• Understand and prioritise stakeholders
Exercise: Stakeholder analysis
• Communicate and engage with stakeholders
• The 7P toolbox of buy-in
Operational: Achieving buy-in 1 (Rational)
• Plan (Align goals and strategy, project management)
• Process & Precision (Evidence, business case, communication)
• Pressure (Barriers, champions, conflict management)
Exercise: The business case and plans
Operational: Achieving buy-in 2 (Emotional)
• People (credibility, confidence, power, trust)
• Psychology (empathy, style, motivation, change, ‘difficult’ people)
• Persuasion (questions, listening, influencing)
Exercise: Strategies & Tactics for buy-in scenarios
First attendee £270 VAT
Second attendee £260 VAT
All subsequent attendees £250 VAT
Due to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee of £25 VAT will be incurred per person). Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.
This training course is open solely to member firms of the PM Forum, a worldwide group of over 3,000 marketers in professional services firms.
KIM TASSORedStarKim Ltd
Kim Tasso has worked within and for over 200 professional partnerships in the legal, accountancy and property sectors for over 20 years and continues to do so as a management consultant.
She also has direct client exposure from working with organisations in the technology, education, creative, media, real estate and not-for-profit sectors.
Unusually, she combines psychology, marketing and business qualifications so is effective as both a professional trainer, facilitator and coach and also as a subject matter expert in a variety of strategy, marketing, selling and relationship management topics.
She is highly rated as a trainer and coach for lawyers, accountants and surveyors and also lectured on Chartered Institute of Marketing (CIM) professional marketing qualifications for Cambridge Marketing College.
She is the author of books on soft skills, growth strategies, business development, media relations and business development and a prolific conference speaker and journalist. She is also a member of the PM Magazine Advisory Board.