Home Events - PM Forum In person Event Embrace the new age of analytics! Marketing measurement in the era of GA4

Embrace the new age of analytics! Marketing measurement in the era of GA4

GA4, Google’s replacement for Google Analytics, is the biggest change to Google’s analytics product since its inception in 2005. It has the potential to transform your understanding of the performance of your firm’s digital marketing.

However, many in professional services are either not aware of the changes or they are confused about what they mean. Are you one of those struggling with adapting to analytics in the age of GA4?  Are you yet to see the benefits of its new features?

Daniel Perry-Reed – analytics consultant, trainer and podcaster at MeasureLab – will explain how professional services marketers can get the most out GA4. Learn how to get a complete view of your client journey, measure the impact of your marketing campaigns across all devices and platforms, and discover new ways to improve your campaign results.

Join us on 8th November for this practical talk and Q&A session.

Book Now



Nov 08 2023


18:00 - 20:30

Local Time

  • Timezone: America/New_York
  • Date: Nov 08 2023
  • Time: 13:00 - 15:30






  • Daniel Perry-Reed
    Analytics consultant, trainer and podcaster, MeasureLab

    Daniel is the innovation and training lead at Measurelab – he is an analytics trainer, co-host of The Measure Pod analytics podcast, and overall analytics fanatic. He loves getting stuck into all things GA4, and most recently with exploring app analytics via Firebase by building his own Android apps.

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