Digital thought leadership campaigns that grow firms

Join us for a national webinar featuring two marketing leaders as they share insights on thought leadership campaigns designed to drive growth and generate leads.

Nigel Sprunt will present a behind-the-scenes look at Withers’ recent digital thought leadership campaign, in particular:

Leveraging expertise in advising successful individuals on business, personal, and philanthropic matters to build a powerful brand identity.

Compelling, human-centric storytelling and other innovative formats such as interview-style articles and immersive content.

Strategies for reinforcing client trust, fostering brand loyalty, and inspiring audiences in a competitive marketplace – all the while generating valuable leads.

Nicky Purnell will share insights from Menzies’ recently launched campaign “The Greatest Leap”, in particular:

The campaign’s conception and the challenges encountered during its development

How the firm commissioned independent research involving 500 UK business leaders to understand the complexities of transitioning from medium-sized to large enterprises.

How the research process included defining scope, interpreting results and shaping a comprehensive guide for business leaders.

I hope you can join your peers.