Cross selling strategies that are actually working for firms

Increased ‘cross selling’ – or the new term ‘bringing the full value of the firm to clients’ is the holy grail for all professional firms and their leaders. It sounds easy, but in practice it’s not.

‘We do a great job for our clients, we have great people, so why can’t we open up more opportunities for each other’ is a common Managing Partner refrain.

So, what gets in the way, and what can firms do about it in a way that actually brings transformative results in terms of new revenue generation?

John Timperley has spent more than 20 years successfully tackling this issue with international law, accounting, consulting and real estate firms.

In this webinar, he will identify the classic barriers to cross selling and bringing wider value to clients, and how to navigate them, as well as share 10 live examples of initiatives that are working for firms like yours – could you adopt or adapt them?